India's Largest Craft Rakhi collection!
Unique products by Award Wining Artisans
Elated designs for your wardrobe handcrafted with love
Same price across the world to support art and crafts of India
30+ million products delivered worldwide, more than 70% repeat customers, 10000+ artisans impacted
Connecting artisans from all corners of the nation, delivers the essence of craftsmanship right to your doorstep
We’ve partnered with 550+ Artisans across India
Shandaar crafts that are everyone’s favourite
Check out some of our सबसे प्यारे Products!
Check out our Insta-worthy looks
All products are personally sourced with care and respect, for the artisan, craftform and you. Pyaar se dekho and pyaar se khareedo.
Crafts are hand-made and intrinsically organic, environmentally friendly. By supporting local, you are creating a sustainable future.
We prioritise bridging the gap, 70% of our workforce are local Gwalior women, who ensure itokri stays grounded.
We partner with and support 550+ artisan families and their legacy in craft. They give us the confidence to bring these products to you.
Handcrafted Stories By Women Of India
