Gulab Tribe is a social endeavour that promotes home-grown handcrafted toys for young children. Each toy is unique, for it is handmade by artisans from Andhra Pradesh, India. The range of toys here offers alternatives to mass-produced toys while supporting sustainable livelihoods for the artisan community. Each toy is carefully crafted using natural dyes and eco-friendly materials. With all materials sourced ethically, this endeavour is a humble attempt to work with artisans and create toys that are educational and fun for young ones. The toys encourage the child to learn through exploration, curiosity, and creativity.