Care Lab

CARE LAB

Care Lab

Cloth dyed in a vat and cloth printed in a factory do not age the same way. Here is how to wash, store, wear and mend what you own, before the first wash, not after.

THE THREE QUESTIONS

What People Ask Us First

Bleeding

Why natural dye lets go in the first washes, how much is normal, and what to do on wash one.
Shrinkage

Why handwoven cotton and silk tighten when wet, and how to wash so it stays the size you bought.
Mending

When to mend and when to retire a piece, and which repair suits which weave.

BY MATERIAL

Start With the Fibre

Cotton

Cotton

Natural Plant Fiber

Silk

Silk

Natural Protein Fiber

Chanderi Silk

Chanderi Silk

SHEER SILK-COTTON

Mashru Silk

Mashru Silk

SILK-FACED SATIN

Linen

Linen

NATURAL FLAX FIBRE

Georgette

Georgette

SHEER GRAINY CREPE

Maheshwari Silk

Maheshwari Silk

COTTON-SILK HANDLOOM

Silk Cotton

Silk Cotton

SILK-COTTON BLEND

Gajji Silk

Gajji Silk

SATIN-WEAVE SILK

Voile

Voile

SHEER FINE COTTON

Tussar

Tussar

WILD TEXTURED SILK

Chiffon

Chiffon

SHEER LIGHT CREPE

THE CARE GUIDES

Every Care Guide, Latest First

Washing, storing, seasonal care and repair, craft by craft, written for the cloth you actually own.

Red Saree for Karwa Chauth 2026: 10 Handwoven Picks for Your Look

OCCASION DRESSING

Red Saree for Karwa Chauth 2026: 10 Handwoven Picks for Your Look

Cute Kids Rakhi for Your Little Brother: 10 Handmade Picks for 2026

Cute Kids Rakhi for Your Little Brother: 10 Handmade Picks for 2026

That Crochet Rakhi Deserves More Than One Day: 3 Ways to Reuse It After Raksha Bandhan

That Crochet Rakhi Deserves More Than One Day: 3 Ways to Reuse It After Raksha Bandhan

That Embroidered Rakhi Is Too Good to Toss: 3 Ways to Give It a Second Life

That Embroidered Rakhi Is Too Good to Toss: 3 Ways to Give It a Second Life

Don't Put That Hand-Painted Rakhi in a Drawer: 3 Ways to Reuse It After Raksha Bandhan

Don't Put That Hand-Painted Rakhi in a Drawer: 3 Ways to Reuse It After Raksha Bandhan

7 Beautiful Ways to Reuse Your Rakhi After Raksha Bandhan

7 Beautiful Ways to Reuse Your Rakhi After Raksha Bandhan

5 Easy Ways to Style Sanganeri Prints in Everyday Fashion

STYLING & PAIRING

5 Easy Ways to Style Sanganeri Prints in Everyday Fashion

5 Ways to Incorporate Kalamkari Fabric into Your Wardrobe Beyond Sarees

STYLING & PAIRING

5 Ways to Incorporate Kalamkari Fabric into Your Wardrobe Beyond Sarees

5 Easy Ways to Style Sanganeri Prints in Everyday Fashion

STYLING & PAIRING

5 Easy Ways to Style Sanganeri Prints in Everyday Fashion

10 Gorgeous Ajrakh Sarees You Need to See Now

STYLING & PAIRING

10 Gorgeous Ajrakh Sarees You Need to See Now

7 Stunning Ways to Use Ajrakh Fabric for Home Decor

7 Stunning Ways to Use Ajrakh Fabric for Home Decor

10 Saree Ideas for Diwali 2025 – Best Traditional & Festive Looks | iTokri

OCCASION DRESSING

10 Saree Ideas for Diwali 2025 – Best Traditional & Festive Looks | iTokri

Ganesh Chaturthi Festival Outfits: Traditional Dress Code, Colours & Style Ideas for Men & Women

OCCASION DRESSING

Ganesh Chaturthi Festival Outfits: Traditional Dress Code, Colours & Style Ideas for Men & Women

Significance of Ganesh Chaturthi 2025 in Indian Culture

Significance of Ganesh Chaturthi 2025 in Indian Culture

Best Colour Combination For Sarees | iTokri

STYLING & PAIRING

Best Colour Combination For Sarees | iTokri

10 Handmade Sarees & Dresses for Republic Day

OCCASION DRESSING

10 Handmade Sarees & Dresses for Republic Day

7 Diwali Outfit Ideas for Women 2025: Diwali Dresses & Styling Tips | ITokri

OCCASION DRESSING

7 Diwali Outfit Ideas for Women 2025: Diwali Dresses & Styling Tips | ITokri

Why Sanganeri Print Fabric is a Must-Have in Your Wardrobe

WARDROBE BUILDING

Why Sanganeri Print Fabric is a Must-Have in Your Wardrobe

Celebrating Special Occasions in Mangalagiri Cotton Sarees

OCCASION DRESSING

Celebrating Special Occasions in Mangalagiri Cotton Sarees

9 Stunning Salwar Suit Dress Material for Navaratri

OCCASION DRESSING

9 Stunning Salwar Suit Dress Material for Navaratri

DIY Fashion: Customizing Ajrakh Fabric Pieces

DIY Fashion: Customizing Ajrakh Fabric Pieces

Mixing and Matching: How to Pair Block Printed Suits with Accessories

STYLING & PAIRING

Mixing and Matching: How to Pair Block Printed Suits with Accessories

Top 7 Styling Tips for Chikankari Outfits: From Casual to Formal

STYLING & PAIRING

Top 7 Styling Tips for Chikankari Outfits: From Casual to Formal

Elegance in Simplicity: Styling Stoles for Everyday Chic

STYLING & PAIRING

Elegance in Simplicity: Styling Stoles for Everyday Chic

Handloom Shorts and Skirts: Adding a Traditional Touch to Modern Wear

STYLING & PAIRING

Handloom Shorts and Skirts: Adding a Traditional Touch to Modern Wear

Pants, Palazzos, and Salwars: Handloom Bottoms for Every Outfit

STYLING & PAIRING

Pants, Palazzos, and Salwars: Handloom Bottoms for Every Outfit

Raksha Bandhan Traditions and Modern Twists: Blending the Old with the New

OCCASION DRESSING

Raksha Bandhan Traditions and Modern Twists: Blending the Old with the New

Celebrate Raksha Bandhan in Style: Outfit Ideas for the Festive Day

OCCASION DRESSING

Celebrate Raksha Bandhan in Style: Outfit Ideas for the Festive Day

Skirts with Stories: Traditional Prints on Modern Silhouettes

STYLING & PAIRING

Skirts with Stories: Traditional Prints on Modern Silhouettes

Holiday in Prints: Packing Your Suitcase with Our Traditional Print Bottom-Wear for Vacation Vibes

STYLING & PAIRING

Holiday in Prints: Packing Your Suitcase with Our Traditional Print Bottom-Wear for Vacation Vibes

Minimalism in Motion: Embracing Simplicity with Plain Fabrics

STYLING & PAIRING

Minimalism in Motion: Embracing Simplicity with Plain Fabrics

Begumpuri Sarees: A Journey Through Time and Tradition

Begumpuri Sarees: A Journey Through Time and Tradition

Kalamkari Dupattas: Perfect Accessories for Elevating Your Ethnic Wear Ensemble

STYLING & PAIRING

Kalamkari Dupattas: Perfect Accessories for Elevating Your Ethnic Wear Ensemble

Stoles for All Seasons: Lightweight Options for Spring and Summer

SEASONAL DRESSING

Stoles for All Seasons: Lightweight Options for Spring and Summer

Celebrating Diversity: Jacquard Kurtas in Regional and Cultural Festivals

OCCASION DRESSING

Celebrating Diversity: Jacquard Kurtas in Regional and Cultural Festivals

Printed Shorts: Stylish Options for Every Gender

SEASONAL DRESSING

Printed Shorts: Stylish Options for Every Gender

Dress to Impress: Tips for Choosing the Right Dress for any Occasion

OCCASION DRESSING

Dress to Impress: Tips for Choosing the Right Dress for any Occasion

Colourful Chronicles: Embracing the Vibrant Hues of Navratri in Your Kurta Ensemble

OCCASION DRESSING

Colourful Chronicles: Embracing the Vibrant Hues of Navratri in Your Kurta Ensemble

Kaftans for Every Occasion: How to Choose the Perfect Ensemble

OCCASION DRESSING

Kaftans for Every Occasion: How to Choose the Perfect Ensemble

Handloom Shirts for Every Occasion: Casual Days, Formal Events, and Everything In Between

OCCASION DRESSING

Handloom Shirts for Every Occasion: Casual Days, Formal Events, and Everything In Between

A Guide to Pairing Kurtas with Different Bottoms: Pants, Skirts, and Palazzos

STYLING & PAIRING

A Guide to Pairing Kurtas with Different Bottoms: Pants, Skirts, and Palazzos

Effortless Elegance: Tips for Styling Kurta for Men this Eid

Effortless Elegance: Tips for Styling Kurta for Men this Eid

Contemporary Twist: Fusion of Hand-Embroidery Phulkari on Dupattas

STYLING & PAIRING

Contemporary Twist: Fusion of Hand-Embroidery Phulkari on Dupattas

Simple Summer Style: Cotton Sarees Wins Every Time

SEASONAL DRESSING

Simple Summer Style: Cotton Sarees Wins Every Time

Accessorising Your Dining Table: From Candlesticks to Salt and Pepper Shakers

Accessorising Your Dining Table: From Candlesticks to Salt and Pepper Shakers

Kurti Sleeve Style Guide: Choosing the Perfect Sleeve for Your Kurti

FIT & SILHOUETTE

Kurti Sleeve Style Guide: Choosing the Perfect Sleeve for Your Kurti

Holi Fashion: Dressing Ideas & Tips for The Festival of Colours

OCCASION DRESSING

Holi Fashion: Dressing Ideas & Tips for The Festival of Colours

Radiant and Ready: Unravelling the Secrets of Women's Summer Fashion

SEASONAL DRESSING

Radiant and Ready: Unravelling the Secrets of Women's Summer Fashion

Sartorial Splendour: Exploring the Latest Kaftan Styles in Trend

STYLING & PAIRING

Sartorial Splendour: Exploring the Latest Kaftan Styles in Trend

Cotton Silk Fabric: Perfect Blend to Exude The Essence Of Affluence

Cotton Silk Fabric: Perfect Blend to Exude The Essence Of Affluence

From Caterpillars To Couture: Know All About Dupion Silk

From Caterpillars To Couture: Know All About Dupion Silk

Burning Brilliance: Creating a Harmonious Atmosphere with Incense Sticks

Burning Brilliance: Creating a Harmonious Atmosphere with Incense Sticks

Be Festive Ready With 15 Exclusive Home Decor Ideas

Be Festive Ready With 15 Exclusive Home Decor Ideas

Pack Like a Pro: The Ultimate Travel Packing Guide

Pack Like a Pro: The Ultimate Travel Packing Guide

Crafting Style: 10 + Kurta Neck Design For Any Occasion

FIT & SILHOUETTE

Crafting Style: 10 + Kurta Neck Design For Any Occasion

Vocal For Local: Handloom Dupatta Ideas To Grace Every Occasion

Vocal For Local: Handloom Dupatta Ideas To Grace Every Occasion

Fingers Magic To Ease Stress: The Ultimate Guide to Self-Massage

Fingers Magic To Ease Stress: The Ultimate Guide to Self-Massage

Party in Style: Trendsetting Housewarming Party Decor Tips to Wow Your Guests

Party in Style: Trendsetting Housewarming Party Decor Tips to Wow Your Guests

Accessorising The Spirit Of Freedom: Fashion Inspiration For Your Republic Day Outfit

OCCASION DRESSING

Accessorising The Spirit Of Freedom: Fashion Inspiration For Your Republic Day Outfit

4 Creative Garden Decor Ideas to Make Your Space Flourish

4 Creative Garden Decor Ideas to Make Your Space Flourish

Ceremonial Glow: The Magic Of Our Lamp Lighting Ceremony

Ceremonial Glow: The Magic Of Our Lamp Lighting Ceremony

Celebrate Pongal with Traditional Kolam Designs | iTokri

Celebrate Pongal with Traditional Kolam Designs | iTokri

How To Accessorise Your Festive Wear

STYLING & PAIRING

How To Accessorise Your Festive Wear

Wedding Guest Saree Lookbook: Unleashing Your Inner Fashionista

BRIDAL & WEDDING

Wedding Guest Saree Lookbook: Unleashing Your Inner Fashionista

Saree Fashion: 10 Latest Sarees Draping Styles for Any Occasion

Saree Fashion: 10 Latest Sarees Draping Styles for Any Occasion

10 Blouse Design Ideas For Any Sarees: Traditional To Trendy

FIT & SILHOUETTE

10 Blouse Design Ideas For Any Sarees: Traditional To Trendy

Adorn Nature: 5 Timeless Handcrafted Wooden Jewellery For Any Occasion

STYLING & PAIRING

Adorn Nature: 5 Timeless Handcrafted Wooden Jewellery For Any Occasion

All You Need To Know About Modal Silk Fabric

All You Need To Know About Modal Silk Fabric

What Are Bobblehead Toys? Why Add Them To Your Home Decor

What Are Bobblehead Toys? Why Add Them To Your Home Decor

5 Ethnic Winter Fashion Ideas for Women

SEASONAL DRESSING

5 Ethnic Winter Fashion Ideas for Women

5 Ways To Add Batik Printing To Your Wardrobe

WARDROBE BUILDING

5 Ways To Add Batik Printing To Your Wardrobe

5 Must-Have Tableware for a Christmas Party 2024 | iTokri

5 Must-Have Tableware for a Christmas Party 2024 | iTokri

5 Modal Silk Sarees To Add To Your Wardrobe

WARDROBE BUILDING

5 Modal Silk Sarees To Add To Your Wardrobe

Chhath Puja Fashion: 7 Saree Ideas to Make Chhath Festival Vibrant

OCCASION DRESSING

Chhath Puja Fashion: 7 Saree Ideas to Make Chhath Festival Vibrant

The Best 7 Decorative Silver Sindoor Boxes To Make Your Festival Special

The Best 7 Decorative Silver Sindoor Boxes To Make Your Festival Special

7 Embroidered Cushion Cover Ideas To Add Festive Feel To Your Home

7 Embroidered Cushion Cover Ideas To Add Festive Feel To Your Home

30+ Unbeatable Karwa Chauth Captions For Instagram

30+ Unbeatable Karwa Chauth Captions For Instagram

Elegance and Comfort: 5 Ethnic Suits for the Festive Season

OCCASION DRESSING

Elegance and Comfort: 5 Ethnic Suits for the Festive Season

6-Must-Have Festive Outfit Ideas for Men

6-Must-Have Festive Outfit Ideas for Men

What is Kanya Pujan? Significance & Rituals of Kanya Puja

What is Kanya Pujan? Significance & Rituals of Kanya Puja

6 Must-Have Sarees for Durga Puja

OCCASION DRESSING

6 Must-Have Sarees for Durga Puja

Mulberry Silk- Its History And Origin

CARE & MAINTENANCE

Mulberry Silk- Its History And Origin

7 Garba Dress Ideas For Navratri 2023

OCCASION DRESSING

7 Garba Dress Ideas For Navratri 2023

Get Festive-Ready: 9 Banarasi Saree Ideas to Drape in Style

STYLING & PAIRING

Get Festive-Ready: 9 Banarasi Saree Ideas to Drape in Style

Saree Saga: 6 Handpicked Sarees For The Upcoming Festive Extravaganza

OCCASION DRESSING

Saree Saga: 6 Handpicked Sarees For The Upcoming Festive Extravaganza

How To Use Aromatherapy Diffusers For Calm & Positivity at Your Home

How To Use Aromatherapy Diffusers For Calm & Positivity at Your Home

Fabric Care 101: How to Take Care of Different Fabrics

CARE & MAINTENANCE

Fabric Care 101: How to Take Care of Different Fabrics

6-Must-Have Patchwork Cushion Covers For Festive Home Decor

6-Must-Have Patchwork Cushion Covers For Festive Home Decor

Mixing Tradition with Modernity: Fusion Home Decor Ideas

Mixing Tradition with Modernity: Fusion Home Decor Ideas

Traditional Door Handle Designs: An Antique Flair for Your Modern Home

Traditional Door Handle Designs: An Antique Flair for Your Modern Home

What Is Raw Silk - The Timeless Luxury Fabric We All Love

What Is Raw Silk - The Timeless Luxury Fabric We All Love

5 Ethnic Skirts That Will Help You Nail The Fusion Wear Fashion

STYLING & PAIRING

5 Ethnic Skirts That Will Help You Nail The Fusion Wear Fashion

Comfortable Dresses For Women For A Stylish Casual Look

OCCASION DRESSING

Comfortable Dresses For Women For A Stylish Casual Look

Where to Go Next

Craft Index

Where it is made, who makes it, how many steps it takes.

Open Craft Index

Intelligence

Real against fake, this against that, and why it costs what it costs.

Open Intelligence

Stories

The people behind the cloth, told the way they tell it.

Located in Gwalior, iTokri stands as India’s first crafts store launched in 2012, operating under a fully integrated inventory model. This ensures that almost all products are meticulously handled and shipped directly from our base, affirming our commitment to authenticity and quality in every piece offered to our customers. This operational excellence underscores iTokri’s authority in the domain of traditional Indian crafts, making each purchase a genuine encounter with India’s rich artisanal heritage.

Summer Collections at iTokri

SUMMER FABRICS | SUMMER SAREES | LIGHT WEIGHT SAREES | SUMMER SUITS | SUMMER KURTAS FOR WOMEN | SHORT KURTAS FOR WOMEN

Popular Crafts at iTokri

KALAMKARI | AJRAKH | BANDHANI | JACQUARD | SANGANERI | JAMDANI | DHARWAD | PHULKARI | CHANDERI SILK | MODAL SILK | BATIK | SHIBORI | KANTHA WORK | BAGRU | BAGH | SILK | POCHAMPALLY IKKAT | BANARASI

Popular Fabrics at iTokri

INDIAN FABRIC | AJRAKH PRINT FABRIC | BAGH PRINT FABRIC | PURE COTTON FABRIC | MUL COTTON FABRIC | CHANDERI FABRIC | HAND BLOCK PRINT FABRIC | HANDLOOM FABRIC | IKAT FABRIC | KALAMKARI FABRIC | SANGANERI PRINT FABRIC | PREMIUM SILK FABRIC | MODAL SILK FABRIC | BANDHANI FABRIC

Popular Unstitched Dress Materials at iTokri

UNSTITCHED DRESS MATERIAL | AJRAKH DRESS MATERIAL FOR SUIT | BAGH PRINT SUIT DRESS MATERIAL | BAGRU PRINT DRESS MATERIAL | BANDHANI UNSTITCHED SUIT DRESS MATERIAL | DHARWAD SUIT DRESS MATERIAL | BATIK PRINT DRESS MATERIAL | HAND BLOCK PRINT DRESS MATERIAL | CHIKANKARI UNSTITCHED SUIT DRESS MATERIAL | POCHAMPALLY IKKAT UNSTITCHED DRESS MATERIAL | SILK DRESS MATERIAL | BANDHANI UNSTITCHED SUIT DRESS MATERIAL | PURE COTTON UNSTITCHED DRESS MATERIAL

Popular Handloom Sarees at iTokri

PURE HANDLOOM SAREES | AJRAKH SAREES | AUTHENTIC BANDHANI SAREES | PURE COTTON SAREES | ORIGINAL KALAMKARI SAREES | POCHAMPALLY IKKAT SAREES | LEHERIYA SAREES

Popular Dupatta & Stoles at iTokri

DUPATTA FOR WOMEN | STOLES FOR WOMEN | PHULKARI DUPATTA | PURE COTTON DUPATTA | KALAMKARI DUPATTA | AJRAKH DUPATTA | COTTON STOLES FOR WOMEN | PURE SILK STOLES

Popular Categories at iTokri

LUXURY SALWAR SUITS WITH DUPATTA | HANDLOOM KURTA SETS | HANDLOOM KURTA FOR WOMEN | ETHNIC CO-ORD SETS | HANDCRAFTED HOME DECOR | HANDCRAFTED BEDSHEET & BED COVERS | HANDMADE CUSHION COVERS | HANDCRAFTED SHIRTS FOR MEN | HANDLOOM KURTA FOR MEN | HANDMADE & HANDCRAFTED JEWELLERY | HANDMADE & HANDCRAFTED EARRINGS | HANDMADE OXIDIZED JEWELLERY | HANDMADE NOTEBOOK & JOURNALS | TRADITIONAL SKIRTS FOR WOMEN | ONE-PIECE COTTON DRESSES | BLOUSE PIECE MATERIAL

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