An open book of Indian craft, kept by iTokri

Craftpedia

An encyclopedia for the distance between owning handmade, understanding it, and loving it.

There are two ways to buy cloth. One is to look at the price and the colour. The other is to know how it feels, and the journey it made from the maker's hands to yours. We built Craftpedia for the second route.

FROM THE FOUNDER, GWALIOR

Nitin Pamnani, founder

START HERE

Four Ways to Know a Cloth

Craft Index
REFERENCE

Craft Index

One craft, one entry. Where it is made, which community makes it, how many steps it takes, and how to tell the real thing from a copy.

EXPLORE
Care Lab
CARE

Care Lab

How to wash it, store it, wear it and mend it. Natural dyes behave differently from factory dyes. Read this before the first wash, not after.

EXPLORE
Intelligence
DECIDING

Intelligence

Real against fake. Silk against cotton for a Delhi summer. Why a handwoven saree costs what it costs. Read here before you decide, not after.

EXPLORE
Stories
PEOPLE

Stories

The people behind the cloth: families who have printed, woven or stitched for generations, told the way they tell it, not the way a catalogue does.

EXPLORE

Three steps to read any cloth, from a Kanjivaram to a kitchen towel.
Pick a craft, read its entry, then follow it to care, comparison or the makers.

1

Pick a craft

Start with the one you own, or the one you are thinking of buying.

2

Read its entry

Who makes it, how it is made, how many days it takes, and the marks of the real thing.

3

Follow it further

Into Care Lab for the washing, Intelligence for the comparing, Stories for the people.

The Numbers

Four Numbers to Carry With You

Two from the government's own count of the handlooms. Two from a single cloth and a single village. The source sits under each.

Artisan hands at work on handloom fabric

35 lakh

People who weave, or work beside a loom, in India

Fourth All India Handloom Census, 2019-20

72%

Of them are women

Same census: 19.1 lakh weavers and 6.3 lakh allied workers are women

3 weeks

To finish one length of Ajrakh

Printed on both faces, in 8 to 16 named steps depending on who counts

1,200

Weavers under the Kachchh Shawls GI

Vankar and Meghwal families across about 210 villages of Kutch