35 lakh
People who weave, or work beside a loom, in India
Fourth All India Handloom Census, 2019-20
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An open book of Indian craft, kept by iTokri
An encyclopedia for the distance between owning handmade, understanding it, and loving it.
START HERE
One craft, one entry. Where it is made, which community makes it, how many steps it takes, and how to tell the real thing from a copy.
EXPLORE
How to wash it, store it, wear it and mend it. Natural dyes behave differently from factory dyes. Read this before the first wash, not after.
EXPLORE
Real against fake. Silk against cotton for a Delhi summer. Why a handwoven saree costs what it costs. Read here before you decide, not after.
EXPLORE
The people behind the cloth: families who have printed, woven or stitched for generations, told the way they tell it, not the way a catalogue does.
EXPLOREThree steps to read any cloth, from a Kanjivaram to a kitchen towel.
Pick a craft, read its entry, then follow it to care, comparison or the makers.
Start with the one you own, or the one you are thinking of buying.
Who makes it, how it is made, how many days it takes, and the marks of the real thing.
Into Care Lab for the washing, Intelligence for the comparing, Stories for the people.
The Numbers
Two from the government's own count of the handlooms. Two from a single cloth and a single village. The source sits under each.
35 lakh
Fourth All India Handloom Census, 2019-20
72%
Same census: 19.1 lakh weavers and 6.3 lakh allied workers are women
3 weeks
Printed on both faces, in 8 to 16 named steps depending on who counts
1,200
Vankar and Meghwal families across about 210 villages of Kutch