In an exclusive and unique collaboration with iTokri, the National Bank for Agriculture and Rural Development (NABARD), which supports SHGs by providing training on crafts with skilled trainers and later giving loans to have their own setup and creating self-employment to women, brings direct linkage of the craft producers to the iTokri platform. NABARD came into existence on 12 July 1982 by transferring the agricultural credit functions of RBI and refinance operations of the then Agricultural Refinance and Development Corporation (ARDC). It was dedicated to the service of the nation by the late Prime Minister Smt. Indira Gandhi on 05 November 1982 with the mission of promoting sustainable and equitable agriculture and rural development through participative financial and non-financial interventions, innovations, technology and institutional development for securing prosperity. In a unique and an exclusive collaboration with iTokri, the National Bank for Agriculture and Rural Development (NABARD) is connecting the rich heritage of rural artisans and the e-commerce world. Founded in 1982, NABARD promotes sustainable and equitable agriculture and rural development through participative financial and non-financial interventions, innovations, technology and institutional development for securing prosperity. It aims to empower communities through credit and development initiatives, working closely with Self Help Groups (SHGs), Farmer Producer Organizations (FPOs), Off Farm Producer Organisations (OFPOs), and other organizations at the grass root level. With iTokri-NABARD Artisan Connect, NABARD is making its mission of sustainable economic growth in rural areas touch newer heights by providing a direct platform for rural artisans to showcase their unique crafts and handicraft products. The goal is to help artisans reach a wider audience, boost sales, enhance their livelihoods and empower them to achieve their full potential. Join NABARD and iTokri in their mission to support rural communities and bring the richness India’s rich heritage forefront by empowering artisans, preserving heritage and creating a brighter future for generations to come.