For decades, Goonj has been a go-to place that was founded in 1999 and started by Anshu Gupta. With Green by Goonj brand, they make sure nothing goes to waste - worn clothes, oversized ripped jeans, old fabrics, outdated audio tapes, unused ties, etc. Goonj envisions expansion as an idea across regions, economies, and countries. Using municipal waste as a tool to reduce poverty and enhance the dignity of the world's marginalized people. Address the basic but neglected problems of the poor by engaging them to develop their own solutions with urban dignity and materialism as rewards. They aim to recognize and appreciate the local resource potential and traditional wisdom of the people. By maintaining their product standards, they also care about the environmentally friendly process.