Updated: 29-10-2024 Ekdum Fresh collection added today
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All products are personally sourced with care and respect, for the artisan, craftform and you. Pyaar se dekho and pyaar se khareedo.
Crafts are hand-made and intrinsically organic, environmentally friendly. By supporting local, you are creating a sustainable future.
We prioritise bridging the gap, 70% of our workforce are local Gwalior women, who ensure itokri stays grounded.
We partner with and support 550+ artisan families and their legacy in craft. They give us the confidence to bring these products to you.
Are you in need of something fresh and festive for Diwali? If you’re looking for outfit ideas for Diwali and how to style them, you’ve come to the right place. In this blog, we’ve outlined some stunning festive clothing pieces that you can style uniquely to showcase your captivating personality and fashion sense.
As the story behind Diwali varies across different regions of India, Diwali rituals also differ from state to state. But it’s the common practices that unite the country during this festival of light.
Get a glance at the 10 most perfect Diwali sarees that would make your Diwali enhanced and memorable.
Dhanteras is one of the most auspicious days for Hindus and marks the beginning of 5 days long Diwali festival. Following the mythological story just before Diwali people clean their houses, and decorate with lights, diyas and lamps to keep the evil forces and negative energy away from their abode.