Updated: 21-11-2024 Ekdum Fresh collection added today

CHRISTMAS GIFTS

Share the Joy of Christmas with Gifts

NEW YEAR GIFTS

New Year, new joy—gift smiles wrapped in love!

Same price across the world to support art and crafts of India

30+ million products delivered worldwide, more than 70% repeat customers, 10000+ artisans impacted

हस्तशिल्पी परिवार

Connecting artisans from all corners of the nation, delivers the essence of craftsmanship right to your doorstep

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THE ITOKRI WAY SINCE 2012

With Love

All products are personally sourced with care and respect, for the artisan, craftform and you. Pyaar se dekho and pyaar se khareedo.

Earth-Friendly

Crafts are hand-made and intrinsically organic, environmentally friendly. By supporting local, you are creating a sustainable future.

Inclusive

We prioritise bridging the gap, 70% of our workforce are local Gwalior women, who ensure itokri stays grounded.

Artisan-First

We partner with and support 550+ artisan families and their legacy in craft. They give us the confidence to bring these products to you.

Are you in need of something fresh and festive for Diwali? If you’re looking for outfit ideas for Diwali and how to style them, you’ve come to the right place. In this blog, we’ve outlined some stunning festive clothing pieces that you can style uniquely to showcase your captivating personality and fashion sense.

As the story behind Diwali varies across different regions of India, Diwali rituals also differ from state to state. But it’s the common practices that unite the country during this festival of light.  

Get a glance at the 10 most perfect Diwali sarees that would make your Diwali enhanced and memorable. 

Dhanteras is one of the most auspicious days for Hindus and marks the beginning of 5 days long Diwali festival. Following the mythological story just before Diwali people clean their houses, and decorate with lights, diyas and lamps to keep the evil forces and negative energy away from their abode.