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Craft
Phad Folk Art
Product Details
Size
Length - 11.5 cm, Width - 24 cm.
This painting comes without a frame. It will wrapped safely and dispatched. You can get the framing done according to your requirements.
Weight
35 grams (approximately).
Material
This handpainted original work of phad painting is done on handmade paper base with natural pigment colours. A 700-year-old legacy passed down over generations within a single family, Phad finds its origins in Shahpura, near Bhilwara, Rajasthan. Phad is a type of scroll painting that narrates elaborate religious stories of local deities and gods. Created as travelling or mobile temples, these traditional paintings were carried by priest-singers of the Rabari tribe, called Bhopas and Bhopis, who would sing and perform stories of their local deities. The story was always of Devnarayan or Pabuji, both folk deities. The Phad painting would be unrolled, or unfolded after sunset, and the performance in front of village members, would last into the night. This is perhaps why the paintings are called ‘Phad’, which means ‘fold’ in the local dialect. This Indian tribal art comes from Bhilwara from the family of Kalyan Joshi. A wonderful painting for the discerning decor aficionado or a gift for an art lover. These are priceless collectibles.
Care
Clean with soft dry cloth. Keep away from water & other liquid substances.
Colour
Slight difference in color from the visible product image is possible.
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Artisan
Kalyan Joshi
Verified Partner
Vibrant Phad paintings by Kalyan Joshi—narrative folk art from Rajasthan hand-painted with historic scenes and rich cultural stories.
Phad painting is a style of religious scroll painting and folk painting, practiced in the state of Rajasthan, India. This style of painting is traditionally done on a long piece of cloth or canvas, known as a phad.
Vibrant Phad paintings by Kalyan Joshi—narrative folk art from Rajasthan hand-painted with historic scenes and rich cultural stories.
Craft
×
Phad Folk Art
Phad painting is a style of religious scroll painting and folk painting, practiced in the state of Rajasthan, India. This style of painting is traditionally done on a long piece of cloth or canvas, known as a phad.
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For those of you using a 44-inch wide fabric, this guide suggests measurements for a standard L Size. Think of this as your starting point. If you're working with different sizes or fabric widths, just adjust up or down accordingly. Hope this helps!
When it comes to how much fabric you'll need, it really depends on the design. We'd recommend having a chat with your designer or tailor before you order, just to be on the safe side.
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Shoulder - Measure from one tip of the shoulder to the other
2
Bust - Measure under your arms and around the fullest part of your chest
3
Waist - Measure around the waist, above the belly button along the slimmest part without tightening the measuring tape
4
Hip - Measure under your arms and around the fullest part of your chest
Tip: If you don't find an exact match, go for the next size.
Still not sure about your size? We're always happy to help!
Connect with us at helloji@itokri.com or
+91-7773897774
Product type: folk art paintings
Matching products count: 50
Frequently Asked Questions
How long does shipping take?
We dispatch most orders within 48 hours. Within India, expect delivery in 5-7 days. International orders take 10-15 business days. You get a tracking link by email once it ships.
Can I return or exchange this?
Yes. If it doesn't work for you, initiate a return within the specified window. Reach out to our team. we keep it simple and sort it quickly.
What payment methods do you accept?
Cards, UPI, net banking, and wallets. All accepted. Cash on delivery is available across India. International customers can pay via PayPal or global cards.
How do I know this is genuinely handmade?
We source every product directly from artisan workshops across India. No middlemen, no factories. We work with over 10,000 artisans in 500+ craft clusters.
How will my order be packed?
Every order includes a handwritten note and a small surprise gift from us. Your product is wrapped carefully to reach you safe. We've done this since day one.
What is the size of this piece?
Dimensions are listed in inches on each product page. For folk art paintings, measure your wall space first. We carry small accent pieces and larger statement works.
How do I hang this on the wall?
Most folk art paintings come with a hook, loop, or hanging mechanism. Heavier pieces may need a wall nail or screw. The product description notes what's included and the best way to mount.
Is this handpainted or printed?
Our folk art paintings are handmade by folk artists and craftspeople. Each piece is hand-painted, stitched, or assembled by hand. The product description details the exact technique used.
Will colors fade in sunlight?
Some fading is natural over years of direct sunlight exposure. To protect your piece, avoid placing it where harsh afternoon sun hits directly. Indoor lighting is fine.
Can I use this outdoors?
Display indoors away from direct sunlight and moisture. Framed pieces with glass last longest. Unframed paintings on paper, cloth, or wood need dry wall placement.
What is Phad art?
Phad painting comes from Shahpura in Rajasthan. Artists paint large narrative scrolls depicting stories of folk deities Pabuji and Devnarayan. The scrolls are used by Bhopa priest-singers during nighttime performances.
Who are the artists behind Phad art?
Artists paint large cloth scrolls using natural and mineral pigments. The entire story appears in one panoramic scene without panel divisions. Figures are flat and profile-oriented. A single Phad can take weeks to complete.
Are natural colors used in Phad art?
Traditional Phad uses natural pigments and earth-based colors. Some modern interpretations use acrylic for durability. The product description mentions the medium used in each piece.
Can I frame this or display it directly?
Most Phad artworks are ready for framing. Some come on paper, some on fabric or wood. Frame under glass to protect from dust and moisture. Display away from direct sunlight.
How do I care for Phad art pieces?
Keep away from direct sunlight and moisture. Dust gently with a soft dry cloth. If framed under glass, it needs minimal care. Avoid touching painted surfaces with wet hands.
What does Handmade Paper feel like?
Handmade paper feels thick, textured, and slightly soft at the edges. You can see tiny fibre inclusions and deckled borders. It has more body than machine paper and a gentle roughness.
How do I care for Handmade Paper products?
Keep dry and dust regularly with a soft cloth. Avoid prolonged moisture or water soaking. Handmade Paper products hold up well with gentle handling and basic maintenance.
Is Handmade Paper eco-friendly?
Yes. Handmade Paper is a natural, sustainable material. It's sourced locally, processed with minimal chemicals, and biodegradable. Choosing handmade paper supports both the environment and traditional makers.
How long will Handmade Paper products last?
With proper care, Handmade Paper products last for years. Natural materials develop character over time. slight color changes and surface patina are normal and add to the appeal.
Can Handmade Paper products handle humidity?
Some moisture is fine for most Handmade Paper products. Prolonged dampness or waterlogging can cause damage. In humid climates, ensure good air circulation around the product and wipe dry as needed.
Still Need Help?
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