Over the period of last few decades lines between handloom and other processes of making textiles have blurred. Most of the big brands and manufacturers selling handlooms have silently shifted to cheaper machine processes for making textiles and are still selling them as handlooms. Handloom Virasat is an initiative to support textile producers masterfully involved in making pure handlooms through generations and has not shifted their skills over time​. ​All the produce under the initiative is verified with help of layers of allied agencies and experts​ ​for unparalleled quality​.​ Shop for yourself and your dear ones and treat them with lively wear. iTokri is more than happy to collaborate with such creative craftspersons.